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How To Use Google Mobile Tap with Local Search
Google mobile tap is a cool new feature that allows you to link your smartphone with your Google.com account. One of the neatest things about using Google mobile tap is that you can star places of interest you from your computer and they will show up on your phone though local search on Google maps.
For instance, say you were going to the wine country for the weekend and there were several vineyards you wanted to check out while you were there. All you would have to do is find these vineyards on Google Maps and star them from your computer. When you get to the wine country just log in to your Google.com account right from your phone, hit the local tab, click on your starred listings, and shazaam your favorite vineyards are right there with a map giving your directions. Below is a quick tutorial on exactly how to set this up.
Oh and just a quick question could you see how this could benefit your local business?
Get Your Business Listed and Ranked In Google Local Search Right NOW!
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How Dental Internet Marketing Can Grow Your Dental Practice Fast And Efficiently!
WANT MORE PATIENTS FOR YOUR DENTAL PRACTICE? CLICK HERE NOW!
As the internet, Google, and social media (Facebook just reached more visitors than Google) gain popularity each day, dental internet marketing has become an essential strategy for any new or struggling dental practices to grow their client base.
Just a few facts for you, there are over 220 million internet users in the U.S. alone and over 1.4 Billion world wide as of the end of 2008. Compete.com released a study stating that 94% of consumers do research online before making any purchases or paying for any services.
Gone are the days where a potential patient would look your office up in the yellow pages, give you a call, and set an appointment. The yellow pages and print ads in general are dinosaurs. It’s time to face the facts, the internet is the place to be for marketing any business. Luckily there is plenty of upside to dental internet marketing. It’s faster, cheaper, and much more efficient due to measurable results. Enough said?
So where do you start with dental internet marketing? Well first and foremost you need a website. The site should be attractive, easy to navigate, informative, and have personality (lots of pictures breaking up the text). It should also be optimized for relevant keywords that your potential patients would use to search for your dental practice.
The site should have an email sign up form to collect email addresses for potential clients so that you can send them promotions, also your offices contact information should be on every page and easy to find.
Once you’ve got a website your satisfied now you need to attract prospective clients. How you ask? Well this is where the fun part of dental online marketing begins, driving traffic. The best way we’ve found to bring in potential dental clients is through Search Engine Marketing (SEM).
There are 3 sections you dental website can show up on a search engine results page (serp) when a potential client does a search on a relevant keyword.
The first section, outlined in red, is the local search section. This section consists of local business listings submitted to Google local business directory. Certain techniques can be used to raise your ranking in this section including optimizing your Google local listing to include keywords you want to show up in.
The section outlined in blue is known as the paid search section. This section consists of pay per click adverts where the advertiser pays Google each time someone clicks on their ad. The cost per click is determined by how many advertisers are bidding on each particular keyword. The more popular the keyword the higher the CPC. Some of the benefits of Pay-Per-Click advertising are that high rankings can be achieved immediately and results are fully measurable so that campaigns can be optimized to produce a higher ROI. This is a place to start your dental internet marketing.
The last section, outlined in green, is the organic search results. High rankings in this section come from using Search Engine Optimization strategies. SEO uses a combination of on-site optimization and backlinking to outrank competitors websites. Find a savvy SEO company that knows how to use white hat (legitimate) techniques to produce fast results and you’ll be smiling all the way to the bank.
The goal for your dental online marketing plan should be to show up in each section of the Google search results page, and if possible more than once. These is probably the best approach to start marketing you dental practice online, but there is a whole arsenal of online marketing techniques that can be utilized to drive traffic and bring in clients. Any dentists out there interested in growing their dental practice really need to investigate the option on online marketing, you better believe your competitors will!
About the Author: Our mission here at SearchDog Marketing is to bring online marketing solutions to small and mid sized businesses around Atlanta and across the nation. Our services are geared specifically at helping deliver these companies a higher return on their internet dollars.